Sky Mobile
Company: Sky Creative
UK network provider Sky Mobile recently hit 3 million customers. Their engagements and click-through rates were falling and they wanted to refresh their marketing collateral.
Previous collateral was flat and got lost amongst other network providers. We decided to own the pink from the brand guidelines and inject some energy and fun into the deliverables.
Rebrand of marketing comms | Direct mail | Social | Display banners | Emails | Guidelines
Previous Design
Social & Email
Sky Mobile USP’s
Direct mail
inner >
< outer
Animated social
Guidelines
Results
Within the first month The CTR (Click through rate) was 50% improved with the new look and feel.