Sky Sports
Company: Sky Creative in collaboration with Framestore
‘Enjoy the Ride’ is a campaign to promote the start of the F1 season and drive Sky Sports customers to upgrade to the F1 channel.
Concepting | Direct Mail | National Press | Display Banners | Email | Social
Promo
Out of home
Initial scamp
Initial scamp
Digital Banners
Social
Direct Mail
Results
Enjoy the Ride 2023 campaign delivered 20% more Sky Sports upgrades on the first Grand Prix weekend, with a 5% increase in viewing year-on-year.
The promotional email and offer drove three times more upgrades. And the Meta campaign delivered impressions 395% higher than the booked media amount.